Brand

Naming

The word ”Concordia” is derived from the Latin words ”Con” (together) and ”Cordia” (heart), meaning harmony and cooperation. The word ”Concordia” is derived from the Latin words ”Con” (together) and ”Cordia” (heart), meaning harmony and cooperation.

Group Brand Slogan

With you. Nurturing the Future.

Brand Story

Where we are headed. Everything is for the benefit of our customers. It's for the community. As a financial group, we want to deal with each and every one of you sincerely. We want to be there for you every day. We want to work together to nurture the future. Because of this we are not bound to one answer. Providing new solutions. Providing useful services. Sometimes, we're not like a bank. Believe that it is for the benefit of our customers.

Communication Character

The Bank of Yokohama mascot Hamapen

He is serious and hard-working in everything.
But he is a little bit
of a buffoon and a crying diva.
Second son born in Kanagawa Prefecture.
With his family and friends, he is always having fun.
He is living a happy and healthy life.
His favorite food is canned sardines.
His hobby is walking on the beach.
But he cannot swim a stroke.

Higashi-Nippon Bank mascot Ponkuma

He is bright and full of energy.
But he is also a little shy.
Born in Ibaraki and raised in Tokyo, he is a third son.
He is a family person, and a friendly person.
His life is everyone helping each other.
His favorite foods are sweet chestnuts and canned salmon.
His hobby is walking in the forest.
After being stung by a bee in a hive,
he is not good at climbing trees for honey ...