Solving the Problems of an Aging Society with a Declining Birthrate

With a broad menu of financial products such as banking, securities, insurance, and trusts, we provide optimal solutions for the customer’s life stage. We will also work to expand face-to-face and non-face-to-face channels, including expanding insurance parlors and developing smartphone apps.

We provide tailor-made, one-stop solutions to affluent customers. These have expanded through loan transactions, by utilizing direct sales at head office, group functions, and outside experts.
We also work to provide comprehensive solutions to customers with financial assets by strengthening our wealth management services.

In the previous Medium-term Management Plan for FY2022 to FY2024, we worked to strengthen our ability to provide solutions to meet the needs of “real estate utilization,” “financial asset management,” and “asset succession,” thereby expanding our high net worth customer base.
In the current Medium-term Management Plan for FY2022 to FY2024, we will improve profitability by strengthening our ability to provide tailor-made, one-stop solutions to this customer base.

In the current Medium-term Management Plan for FY2022 to FY2024, we have newly defined those customers who select multiple solutions such as asset-based loans, financial products, and consulting as “partners”.
The profitability of each partner is high, and we aim to improve our profitability through initiatives that customers can choose.

Loans to HNWIs (real estate utilization)
By allocating resources in line with market characteristics and expanding the workforce through human resource development, we have strengthened lending to high-net-worth individuals, primarily those who own real estate, and our personal loan balance has been steadily increasing.

Financial products (financial asset management)
By expanding the product lineup and promoting portfolio proposals based on a goalbased approach, the transition to stock business has steadily progressed, and trust fees, including fund wrap investment advisory fees, amounted to ¥3.04 billion in FY2023.

Consulting (asset succession)
The number of consulting cases reached 7,807 in FY2023 as a result of our efforts to provide tailor-made, one-stop solutions through direct sales by head office, group functions, and the use of outside experts.

We are working to enhance support for living in the age of centenarians, including support for asset building in accordance with life plans and assistance in managing financial assets in retirement. As a lifelong partner, we will stay close to our customers and help them lead prosperous lives by providing them with financial products and services that best suit their life stages.

In April 2021, the Bank of Yokohama began offering the “Bank of Yokohama Fund Wrap” as a product that can provide gradual asset growth in line with economic growth and preparation for future life events in the age of centenarians. By regularly confirming our clients’ intentions and reflecting them in our investment proposals, we are able to manage assets in accordance with each client’s needs through fund wraps.

In October 2019, the Bank of Yokohama began handling the Hamagin Okane Trust, a money trust based on a testamentary substitute function to meet the needs of customers for the management and succession of their financial assets. The cumulative number of such contracts signed now exceeds 6,000.

The Bank of Yokohama has established the “Hamagin Insurance Parlor”, a dedicated insurance consultation service to meet the insurance needs of each stage of life. Our professional staff, who are “insurance professionals” with a thorough knowledge of the characteristics of insurance products, will propose the best insurance plan for you, carefully checking your life plan, your needs, the contents of your existing insurance coverage, and whether or not you need to review it. In order to meet growing insurance needs, we have been expanding the number of branches, and now have a total of five branches in Kanagawa Prefecture.

We see financial education as a key responsibility of our Group as we strive to contribute to the sustainable growth and further development of the region and the healthy upbringing of the youth who will lead the next generation. Our banks offer a range of original, branded financial education programs for a wide audience in the community, from children to adults. These include “Hamagin Money Classroom”, “Higashi-Nippon Bank Money Classroom”, and “Kanagin Finance Classroom”.

The Bank of Yokohama has started a partnership with Tokyo Stock Exchange, Inc., which leads to the enhancement of financial literacy on asset formation and asset management in a neutral way. In FY2023, the Bank of Yokohama gave five lectures on its basic money education program through the Tokyo Stock Exchange’s video seminar for working adults “Seminar Manebu” as well as an online publication focusing on asset formation, “TSE Manebu” and other programs. In FY2024, we plan to offer courses combining programs from both companies at Yokohama National University and other institutions. We are also working to raise awareness of the new NISA system and iDeCo for working adults, aiming to improve financial literacy in the community.
The Higashi-Nippon Bank joined the Tokyo metropolitan Government’s “Entrepreneurship Education Program for Elementary and Junior High Schools”, providing support for creating an environment, which makes entrepreneurship more accessible and a future career option. THE KANAGAWA BANK takes part in the Yokohama Board of Education’s “Kids Adventure College”. It teaches Yokohama’s elementary school students about the role of banks and related themes like the flow and importance of money.